Our brand isn’t just our logo. It is communicated through every point of interaction our customers have with Brownells. It is how we present ourselves and how our customers perceive us. Following these guidelines ensures complete uniformity in style and formatting wherever the brand is used to ensure that there is no dilution of our message.
Simply click the logo below to get a high resolution version to download. Right click to save the image for use. If you need an alternative version (vector), please contact our Marketing Department at 1-641-623-5401.
Primary Logos - Horizontal
Our Primary logo should always be used if it is feasible. Every effort should be made to create material that is conducive to utilizing either of the primary horizontal logos. Dark Brown is the preferred color for the logo to appear in.
If you must reverse the logo (logo is lighter than background) DO NOT use the ram.
Best Use: Enough horizontal space to support the ram but small enough that the tagline is not readable, or, if the utilization of the tagline stamp is desired.
Alternate Logos - Stacked
This alternative logo should only be used where space restricts the use of the primary horizontal logo. The preferred color for these logos to appear in is the Brownells Dark Brown.
In rare cases we may need to submit a logo where less than ideal placement must be made - either over undesireable colors or busy backgrounds. The below are accetable only if none of the previous options are feasible.
The Brownells B
The Brownells B is for use only if space is very limited. If the lettering only or ram only logos will be illegible then the Brownells B will be acceptable in place of no branding.
Brownells Dark Brown Color
Dark Brown is the preferred color for the logo to appear in. Use the following color specifications for correct color set-up. Please refer to Pantone swatches for true color matching since we cannot guarantee printed or screen-viewed colors are 100% correct.
Brownells Dark Brown
PMS 4625 C
C44 M74 Y81 K58
R81 G45 B30