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brand spotlight Burris

Brand Spotlight: Burris

Yesterday

Synopsis

Caleb from Brownells is joined by Phil, the National Training Manager for Burris. Phil brings exciting news about Burris optics, along with a preview of innovative products that will be featured in upcoming videos. The discussion starts with an introduction to Burris’ background and its long-standing reputation in the optics industry. 

What You Will Learn 

Viewers will learn about Burris’ history, its early innovations in scope design, and how the company continues to evolve with modern optics like the XTR Pro, Eliminator 6, and FastFire E. The video also previews upcoming product overviews, giving insight into Burris’ latest technology.

Benefit 

The benefit of watching is gaining both historical context and a preview of cutting-edge Burris optics, helping shooters understand the brand’s legacy and where it’s headed. This knowledge makes it easier to choose the right Burris products for different shooting needs.

Burris History and Origins in 1971

Burris was founded in 1971 by Don Burris, who previously spent 12 years at Redfield as product development and marketing director. Drawing from this experience, Don Burris introduced unique and groundbreaking designs that helped establish the company’s strong presence in the shooting sports market.

Early Scope Innovations and Widefield Design

One of Don Burris’ early achievements was helping develop the Redfield Widefield scope, a design known for its distinctive TV screen-style view. This innovation improved the shooter’s field of view, offering better situational awareness in the field.

Dual Focal Plane Development in the 1980s

In the 1980s, Burris pioneered dual focal plane technology. This feature allowed aiming points to move within the reticle as the user zoomed in or out, providing advanced ballistic compensation well ahead of its time. Burris consistently focused on improving shooting accuracy and usability through optical innovation.

Burris Commitment to Innovation

For more than 50 years, Burris has maintained its commitment to developing cutting-edge optics. The company’s dedication to new ideas ensures that hunters, competitive shooters, and tactical operators have access to products that push the boundaries of performance and reliability.

New Product Previews

Phil shares a glimpse of the new lineup Burris will be showcasing in future videos. Viewers can expect a deep dive into the latest models, highlighting their features, benefits, and intended applications for different shooting needs.

Fullfield Series Overview

The latest generation of the Burris Fullfield series continues the brand’s legacy of high-quality, versatile rifle scopes. These optics are designed for durability, precision, and clarity, making them an ideal choice for hunters and shooters seeking reliable performance in varied conditions.

Tech-Enabled Scopes and Ballistic Compensation

Burris has modernized its historic ballistic compensation concepts by integrating them into advanced, tech-enabled optics such as the XTR Pro and Eliminator 6. These scopes feature digital enhancements, app connectivity, and electronic reticles that bring traditional shooting principles into the digital age.

FastFire E Enclosed Emitter Introduction

Another exciting release is the Burris FastFire E, an enclosed emitter red dot sight designed for improved durability and protection from environmental factors. This optic offers a rugged solution for shooters who need quick target acquisition in all weather conditions.

Closing and Upcoming Videos

Caleb and Phil conclude the conversation by encouraging viewers to stay tuned for more in-depth product overviews. The upcoming videos will provide detailed insights into each optic, helping shooters choose the best solution for their needs. Burris’ rich history and continued innovation promise a lineup that will excite enthusiasts and professionals alike.

 

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