Brownells 75th Anniversary - A Shooting Heritage

Brownells Unveils Updated Company Logo & Brand Message

Brownells has unveiled its new logo, an updated version of its signature Dall Sheep Ram. The new ram features more prominent horns with growth ridges, symbolizing Brownells’ 75 years of maturity, wisdom and reliability in its service to customers and the entire firearms industry.

Company founder Bob Brownell selected the Dall Sheep Ram as the company’s official logo in 1947 because of its beauty, size, instinct and strength. A successful Dall sheep hunt takes the right knowledge, the right gear and plenty of experience – an embodiment of Brownells’ principles.

Included in the new logo is Brownells’ new brand message – Serious About Firearms Since 1939™ – which distills the company’s legacy, present and future.

“We’re just freshening the paint a little,” said Frank Brownell, Chairman of the Board. “We’re not changing our direction, product selection or service; we’re just making some slight adjustments to our look and our message to customers. Brownells has a mighty proud tradition of really being to the go-to place for anyone who wants to work on, customize, or repair guns. We truly are serious about firearms.”

Brownells’ new logo can be downloaded in the logos section of

About Brownells

Serious About Firearms Since 1939™, Brownells is the world’s leading source for gun parts and accessories, ammunition, gunsmithing tools, survival gear and archery. With a large selection of both common and hard-to-find items, and an extensive collection of videos, articles, and gun schematics, Brownells is the expert for everything shooting-related. Committed to maintaining our great traditions, Brownells has more, does more and knows more – and guarantees it all, Forever. For more information or to place an order, call 800-741-0015 or visit Stay up-to-date with Brownells on YouTube, Facebook, Twitter and Instagram.

Media Contact:
Roy Hill, Public Relations Specialist
(641) 623-8572