Brownells 75th Anniversary - A Shooting Heritage

Brownells Launches New Website

Redesigned and expanded site developed in collaboration with key customers

Brownells®, the world’s leading distributor of gunsmithing tools, equipment and firearms accessories, announces the recent launch of its enhanced and redesigned website, located at

Surveys conducted in the first half of 2002 gave Brownells important feedback on how its customers use the company’s website. According to Pete Brownell, vice president of Brownells, “We asked a number of our best customers to rate their online shopping experience on our site. Each person was surveyed three times, and their feedback helped us find ways to improve the online shopping experience. The new Brownells website is the exciting result of this effort.”

“We used the newest, most powerful and fastest web technology in our new site to deliver the best service, selection and satisfaction possible,” Brownell added. “New search and database functions make it easier than ever to find exactly the right product from our selection of more than 29,000 items.”

A powerful new search engine allows customers to search for products by keyword, product category, brand, factory part number, Brownells stock number, or by page in the company’s current printed catalog.

Brownells has also added searchable schematics for many of the firearms for which it stocks parts. Within each schematic, customers can click on the parts of the firearm to take them to the items Brownells stocks for that application. This makes finding the correct firearm parts much easier.

Customers can also quickly view the in-stock status of any item, and now have the ability to save shopping carts and view order history, which helps customers who place recurring orders through the site. Every purchase on the Brownells website is protected by the latest encryption technologies to ensure maximum security, and all online purchases are covered by Brownells 100 percent, no-questions-asked, satisfaction guarantee.

Brownells website customers stay better informed with features exclusive to the site. A searchable archive of articles from the company’s printed BenchTalk newsletter are now available, and WebBench, Brownells monthly online newsletter, has been redesigned for the new web site. Online “Cheat Sheets” allow customers to check shotgun sight bead threads, nominal barrel groove diameters, calibers, twists and more, and an updated, searchable FAQ section provides quick answers to commonly-asked gunsmithing questions.

The new Brownells website, launched January 6, takes the company’s mail order catalog, already an industry standard, to an even higher level of customer support. Now in its 55th edition, Brownells catalog offers something for virtually every firearms need.

Brownells is the world’s largest supplier of firearms accessories, gunsmithing tools and specialty equipment for professional and amateur gunsmiths. Since 1939, Brownells has provided gunsmiths, collectors and shooters with selection, service and satisfaction that are unmatched in the industry. Today, Brownells stocks more than 29,000 items to accessorize, repair, protect and preserve firearms. The company’s catalog, now available in print and online versions, is the largest and most comprehensive available in the gunsmithing field. For more information, call 800-741-0015, Dept. #953.

Media Contacts: Larry Weeks, (641) 623-8071 or