Brownells 75th Anniversary - A Shooting Heritage

Brownells Acquires Peace River Arms

Brownells, the world’s leading distributor of gunsmithing tools, equipment and firearms accessories, has expanded its exclusive line of professional gunsmithing products with the purchase of Peace River Arms. In keeping with its 60-plus year tradition of offering the product selection gunsmiths, collectors and shooters want, Brownells acquisition guarantees that the popular Peace River Arms products will remain readily available to the firearms industry.

A supplier to Brownells prior to the purchase, Peace River Arms manufactured patented molded, fiberglass-reinforced Zytel® nylon vise blocks for the popular AR-15 and M16 rifles. The Upper Receiver Action Block folds around and protects both carry-handle, and standard flat-top, AR-15/M16 upper receivers when they’re clamped in a bench vise for installing or removing a barrel. The Lower Receiver Vise Block fits into the AR-15/M16’s magazine housing and provides a surface to clamp a bench vise, instead of the fragile lower receiver, when doing assembly/disassembly, fitting or maintenance work.

Brownells purchased Peace River Arms from company founder Ray Wheeler, who based the company in Lakeland, Fla. Wheeler has since retired from the industry. “Peace River Arms is a highly regarded brand with gunsmiths,” said Pete Brownell, vice president of Brownells. “When we heard that Ray was looking to retire, it just seemed natural that we would take over production of the Peace River Arms products. We had been their largest distributor for years, and their vise blocks are a great fit with the other gunsmithing products Brownells already produces. The purchase keeps two very useful products alive and serving gunsmiths.”

Brownells is the world’s largest supplier of firearms accessories, gunsmithing tools and specialty equipment for professional and amateur gunsmiths. Since 1939, Brownells has provided gunsmiths, collectors and shooters with selection, service and satisfaction that are unmatched in the industry. Today, Brownells stocks more than 29,000 items to accessorize, repair, protect and preserve firearms. The company’s catalog, now available in print and online versions, is the largest and most comprehensive available in the gunsmithing field. For more information, call 800-741-0015, Dept. #952.

Media Contacts: Larry Weeks, (641) 623-8071 or