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Dear Folks
We've spent the past several WebBench Intro's talking about what's happening in our industry, a strategic plan for your business, about customer service, our Gunsmith Career Fair, ammo, gun scarcity and things like that.
Now, we think it is time to talk about bringing customer service really home to your customers. About helping them get maximum fun out of their gun! A lot of you have customers who bought their first guns and want to get out and shoot. So, why not set up a "new shooter weekend" and get them all gathered at the range, grill a few 'burgers and you and your crew work with them individually to help them hit the target and feel good about the way they've been taught to shoot by someone from your shop. Or make appointments and set up private lessons. Help those only interested in personal protection to get good at 3, 5, 7 and 10 yards, two to the body and one to the head. "Oops, two to the center of mass and one to the top of the target." I've heard of clubs and ranges requiring a milk bottle-shaped target rather than the humanoid ones common here in the Midwest...but who cares, just help them get proficient at making their shots count.
For the hunters, there are all kinds of options. I used to get hung up trying to hit the "thirteenth hair behind the shoulder", pin-point, two bullets in the same hole accuracy, that kind of mentality. A carry-over from target shooting, admittedly, but definitely a problem. Then a delightful little lady, terrific shot, and instructor named Il Ling New at GunSite convinced me a clean shot in the right 8" circle would do "just fine". All of a sudden, my kill-skills improved dramatically. Hunts became a lot less stressful and a whale of a lot more fun. Teaching to hit that 8" circle can be easy and fun. Steel plates at various yards on the range are a wonderful way and it's really rewarding to the shooter to hear that "clang". Somehow much more satisfying than looking through a scope for a hole in a paper target. A lot more fun!
Work on partnerships with your local farmers, ranchers, and land owners to help your customers find places to hunt. Here in Iowa deer have turned into a long-legged varmint, really damaging to all our farm crops, orchards, and landscaping. Lots of folks around here welcome thinning out the herds. See what you can do to match up hunters with owners to help with herd management!
The whole point here is you helped them buy the "perfect gun" for them in your shop. Hopefully, you helped them accessorize it and customize it into their "dream gun". You became their "expert", their personal "gun guy", the shop they send friends to when they're looking for guns or ammo or accessories or gun knowledge. Just carry that partnership a little further and make it stronger by actively helping them learn to use their guns - to get to really enjoy the fun and pleasure of shooting and learn to shoot well. With most of the hunting seasons kicking off here soon, it's a perfect time to hook up with them again, be sure their guns are cleaned, sighted-in, and get ready for the hunt. Then go that extra step helping set up the hunt. Or get them to the range for some training. Make gun ownership - and shooting - as much fun for them as it is for you... and most assuredly is for me and my kids and our gang here.
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Brownells/M-Pro 7® AR-15 Cleaning Kit
Brownells has teamed up with M-Pro 7 to develop this cleaning kit specifically for maintaining an AR-type rifle in peak operating condition. Now you can clean your AR using the same operationally tested products used by the United States Armed Forces. Inside the kit's compact hardshell case you'll find M-Pro 7 Gun Cleaner that safely penetrates deep beneath even tough, scorched-on carbon fouling to lift away the gunk and leave the bore sparkling clean.
[See More New Products]
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Modifying The Power's Trigger Jig
I have been sitting on this modification to the Power's trigger jig for quite some years and just now getting around to doing something about it.
The first thing is that I got tired of the roller not rolling because of grit getting between the roller and grove it sits in. The other downfall is those little pins that stick up to keep the roller from exiting the jig; I don't know how many times I took a hunk outta my palm from running into them.
[Read More]
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